Spottt makes it easy to see when people visit your site, from other sites. We also make it easy to see when people click the Spottt on your site, to visit a different site.
And of course you’d rather people visit your site. So make sure your Spottt graphic is compelling and makes people want to click. Hopefully your “clicks in” is larger than your “clicks out.” But keep in mind that it’s not necessarily such a bad thing when people click on a link to leave your site. Here’s some food for thought:
Amazon.com shows ads for competitors on their product pages. Look at a product on Amazon (example) and find where it says “Sponsored Links,” usually about half-way down the page.
Amazon doesn’t show these ads because of the few cents they earn when someone clicks them. Rather, Amazon’s mission is simply to help customers find what they’re looking for. And if they find it by clicking an ad, so be it. The idea being that if you please your customer — even if that means sending them elsewhere — they will return.
We can’t all be Amazon. But perhaps there’s something we can learn from them.