Clicks In and Out

February 21st, 2008 by Philip Kaplan

Spottt makes it easy to see when people visit your site, from other sites. We also make it easy to see when people click the Spottt on your site, to visit a different site.

And of course you’d rather people visit your site. So make sure your Spottt graphic is compelling and makes people want to click. Hopefully your “clicks in” is larger than your “clicks out.” But keep in mind that it’s not necessarily such a bad thing when people click on a link to leave your site. Here’s some food for thought:

Amazon.com shows ads for competitors on their product pages. Look at a product on Amazon (example) and find where it says “Sponsored Links,” usually about half-way down the page.

Amazon doesn’t show these ads because of the few cents they earn when someone clicks them. Rather, Amazon’s mission is simply to help customers find what they’re looking for. And if they find it by clicking an ad, so be it. The idea being that if you please your customer — even if that means sending them elsewhere — they will return.

We can’t all be Amazon. But perhaps there’s something we can learn from them.

13 Responses to “Clicks In and Out”

  1. Jimmy Says:

    I don’t mind “clicks out” because it’s fair and that’s why this network is working.

  2. Stefan Says:

    I agree with Jimmy. Click in and out is just another way of stumbling across the internet.

  3. Edward M. Goldberg Says:

    Why “stumble” when you can hoppp?

    The great part of the Link-Exchange social culture is the connections it creates in the fabric of the Internet. As SPOTTT weaves this connection from one BLOG to the next we will start to see a new collection of people and ideas. WikiPedia is a great example of the new connections the Internet has created.

    The Internet is a vast index to the thoughts and opinions of the world. SPOTTT hoppping is a new way to traverse the WWW Index.

  4. SG Entrepreneur Says:

    I’ve actually tried hopping from site to site using the SPOTTT and its interesting to see how else is on the network. Although I must say that I am a bit disappointed by the large number of big commercial sites as opposed to bloggers.

  5. SG Entrepreneur Says:

    How come Goldberg doesn’t have SPOTTT on his empty website?

  6. Horses Mouth Says:

    Most agreed. However, much like the proverbial ‘chute’, the social-hopping, Wiki-defining milieus that hoppp from spottt to spottt drag an empty, messy wake of crappp and opinionnn based in neither tempered reason, rationality, or scientific fact. This unfortunately leaves us all where we began: unenlightened without real wisdom or knowledge to impart truth and the din of millions more voices, sites, links, names, thoughts, opinions, avatars, indexes, definitions, acronyms, monikers, pictures, and words cluttering the simple truth.

    Weaving is unnecessary when the shortest distance between two points is one line.

  7. Stephen Says:

    Maybe a bit off-topic, but I don’t see anywhere else to post…

    I was very happy to find Spottt.
    I’m tired of Link Exchange sites that show your ad on the same few sites repeatedly.
    but I was a bit disappointed to see that there’s no way to pick a country to display your ads in the options.

    I have a site that is only useful to people in the UK so it’d be a waste of my precious bandwidth to attract visitors from elsewhere

  8. Edward M. Goldberg Says:

    Reply for SG,

    Have the heard the story about the guy that makes shoes and his kids go barefoot?

    I have been very busy making SPOTTT crank, no time for me to polish my resume and post to my site. I hope it stays that way!

    The work here at AdBrite.com keeps me happy and engaged. One day I will update my website.

    Until SPOTTT only a few rare visitors had ever seen my site! Now I have lots of views!!

    OK I will take a moment to update the site…… Thank you for asking.

  9. Edward M. Goldberg Says:

    Just a first pass, is this better?

    Edward M. Goldberg

  10. SG Entrepreneur Says:

    Hahhahaha, ok, saw your blog! Glad to see the children now have shoes.

  11. Freezebox Says:

    hmmm.. hopefully it’s effective

  12. Acadia Says:

    I am thinking that if you want us all to do better at making the system work - showing the top 100 ads by click would give us a great idea of how to improve our ads to be more compelling.

    Mine stinks, and I know it does. But I have no skill. If, however, I could see what ads are doing well, I could like…get some kind of tutorial to try and emulate their overall style.

    It would also feed clicks, as I am sure the people in the network want to see who else is out there, which could forge some additional relationships that would be good for everyone.

  13. Philip Kaplan Says:

    Acadia- Good ideas. I will do a blog post with some of the top performing ads. We are also working on some ways to feature more sites, and create more community between members. Finally, we will add a list of resources for designing nice ads, including a directory of people who can design for you.

    Finally, if you want to design yourself, there are a number of free, online image editing tools. See this article:
    http://www.techcrunch.com/2007/02/04/online-photo-editing-overview/

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